Alison Kravchuk, Founder of LivingLegacy Consultancy, returns to SYNC-Cast to discuss fractional sales management and how salesforce sales consulting drives revenue, creates team transparency, enhances customer service and delivers operational efficiency. Alison also shares some valuable tips on how to increase sales.
Chapters:
- 00:00 - Introduction: Alison Kravchuk, Founder of LivingLegacy Consultancy
- 01:34 - What is fractional sales management, and how does it help a business?
- 04:11 - The advantages of using Salesforce and how it helps sales, service, and more.
- 08:33 - How the marketing department can use Salesforce for creating, testing, and tracking campaigns; data analytics; and more.
- 09:51 - How Salesforce can help measure and improve a company’s ROI.
- 11:27 - Salesforce makes it easy to automate special campaigns to prospects who might be interested in buying down the road.
- 13:13 - Apps can easily connect to Salesforce, such as Gmail, Gravity Forms, business card scanners, and more.
- 14:00 - How a salesperson can immediately message a prospect they just met, dictate notes, and much more.
- 14:49 - More on Salesforce measuring the success and ROI of sales, particularly the cost of acquisition of new business. Plus other features that help sales including building trust and great relationships with customers.
- 19:24 - Why it’s important to connect an ERP to Salesforce with Commercient SYNC to achieve a full customer 360, improve sales, marketing, and service.
- 26:33 - Alison’s tips for improving sales.
- 30:47 - How to learn more about Alison and LivingLegacy Consultancy.